Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (2024)

Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy)

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Sales & Marketing Operations
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1949153

What you'll do at Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (1)

Position Summary...

What you'll do...

Walmart Connect is Walmart’s advertising platform for brands, uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey. We connect billions of shopping behaviors to real transactions (both online and in-store), and help marketers truly understand how their marketing drives results.

The Walmart Connect Brand and Enterprise Sales Marketing, Content Management team is looking for a Sr. Sales Enablement Content and Platform Manager to help drive projects forward, help maintain a content library (single source of truth for approved sales marketing materials), support organizing and authoring a vast catalogue of content for maximum discoverability within a CMS and providing analysis on feedback from XFNs and metrics within the CMS. This position will include XFN collaboration, writing, authoring, communication and project management. The ideal candidate has experience running knowledge/content management systems to enable sales teams to use and share their materials for pitches.

Position Description
This role will support a critical service for Walmart Connect and will make contributions to our goal to drive must-buy status amongst all our key target audiences through enabling a system where our most important marketing and educational content is always up to date, easily accessible internally for all to leverage.

Responsibilities include:

Supporting the management of content and collaborating with content owners:

  • Help to maintain the single source of truth inventory of approved Walmart Connect sales marketing content.

  • Support organizing and authoring a vast catalogue of content for maximum discoverability within the CMS and managing content inventory hygiene-- calendarizing update reminders, and content sunset dates for content owners.

  • Communicate project status to stakeholders and key project participants.

  • Provide analysis on feedback from XFNs and metrics within the CMS.

Supporting the management of the content delivery and storage systems:

  • In the near-term, support optimization of internal content management hub “Blue” for better discoverability and internal sales team experience as a quick fix.

  • In the mid-term, support exploring through a formal RFP process an outside tech solution for a more modern sales enablement content management tool. This includes stakeholder interviews, requirements documentation, collaboration with procurement on a vendor RFP, budgeting, POV presentation to leadership.

  • Own Blue technical aspects to help support admin and authoring needs and own new CMS technical aspects, admin and authoring needs once implemented.

  • Ad hoc project management and operational projects assigned by Senior Manager & Senior Director.

Requirements

  • 4+ years of business experience, marketing and writing experience preferred

  • Past experience in CMS systems for sales organizations, Salesforce experience required

  • Strong communication skills to drive alignment with cross functional teams around a goal

  • Exceptional skills in driving projects forward

  • Excellent interpersonal and organizational skills

  • Ability to manage multiple projects and priorities in a high-volume, fast-paced work environment

  • Flexibility to pivot, embrace change and evolve your personal scope of work as the business changes

  • Teamwork mentality

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursem*nt, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00

Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas

Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (2)

Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (3)
  • Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (4)

    Art

    Crystal Bridges Museum

    Celebrate the American spirit in a setting that unites the beauty of art and the power of nature.

  • Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (5)

    Culture

    Walton Arts Center

    Arkansas' premiere center for visual arts and entertainment.

  • Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (6)

    Education

    The Amazeum

    An interactive children's museum that's fun for the whole family.

  • Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (7)

    Commune

    Botanical Gardens

    42 acres of premiere public garden space.

  • Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (8)

    Explore

    Devil's Den State Park

    Located on 2,500 acres, Devil's Den State Park is the perfect place to explore Arkansas' natural beauty.

  • Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (9)

    come together

    Fayetteville Square

    The best of shopping and restaurants, right in the heart of Fayetteville.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

  • On average, how long does it take to fill out an application?

    On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.

  • Can I change my application after submitting?

    No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button.

  • How do you protect my personal information?

    Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart.

  • What are the recommended Internet Browsers for applying for open roles?

    • Internet Explorer 8.0+
    • Firefox 4.0+
    • Safari 4.0+
    • Chrome 12+

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    Sales Enablement Content & Platform Manager - Walmart Connect (Manager, Marketing Planning And Strategy) (2024)

    FAQs

    What is marketing's role in sales enablement? ›

    At virtually every company, sales enablement is owned by both marketing and sales. Marketing provides reps with a variety of resources they need to effectively sell. These resources and materials often include videos, blogs, and conversation and product guides which support reps' interactions with potential customers.

    What does a marketing manager do at Walmart? ›

    You will be responsible for the development and execution of go-to-market (GTM) strategies for your product(s), define product positioning and messaging, define and execute marketing campaigns for new and existing products, facilitate the development of marketing collateral, and enable revenue-generating teams, while ...

    What is the role of content in sales enablement? ›

    Sales enablement content is broken down into two categories: internal and external. Internal content is used with sales reps to improve their performance, and external sales content is used with leads to increase their confidence in your solutions and brand.

    What is the difference between sales enablement and content marketing? ›

    However, there are a few factors that make them different, starting with their target audience. Sales Enablement focuses on how content can be used by salespeople to engages with their prospects whereas content marketing aims to create assets directly for prospects and customers.

    How to be a market manager at Walmart? ›

    Minimum Qualifications: 5 years experience supervising Management Associates OR 3 years experience as a Store Manager OR 5 years supervising managers who have P&L responsibility and make employment decisions.

    What kind of marketing does Walmart do? ›

    We orchestrate marketing campaigns that speak to millions of daily shoppers. Our work spans the digital and physical space and combines the work of numerous internal teams and external advertising and media agencies. Our marketing teams work together to show our customers how they can save money and live better.

    What is Walmart's operations strategy? ›

    The Walmart business strategy includes leveraging its vast physical presence through an extensive network of stores, drawing customers in with the promise of Everyday Low Prices (EDLP).

    How should product marketing and sales enablement work together? ›

    Collaborate on content creation

    It's best for Product Marketing to share content plans, prior to launch, with Sales Enablement to ensure content aligns with the needs of the sales teams.

    What is the job description of marketing enablement? ›

    In conclusion, a Product Marketing Manager in Sales Enablement drives business growth and success. By developing and implementing effective strategies, this role ensures that the sales team has the necessary tools, resources, and knowledge to effectively sell the product.

    What is the difference between sales enablement and product marketing? ›

    The product marketing team might work on explaining the situation to customers and what's being done to fix it, while the sales enablement team makes sure the salespeople know how to answer questions from worried customers.

    What is the difference between marketing automation and sales enablement? ›

    Marketing automation solutions typically track opens and clicks; however, they do not typically detect when someone replies to an email. On the contrary, sales enablement solutions can detect replies, out of office notifications, forwards, and more – making it easy to automatically take action based on this outcome.

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